Custom glassware should be considered by businesses that derive great profits from the restaurant or entertainment industries as a viable and valuable marketing tool. Different types of drinkware that carry your company's name and logo help distinguish your mark from other brands and increase a sense of customer familiarity with your name. And, of course, when faced with an option, consumers nearly always choose the brand that they recognize over one that they do not. There are several ways you can utilize custom glassware to promote your brand recognition. Some ideas include the glasses used in your restaurant and or bar, retail items, special occasion giveaways, bonus purchase items and simply encouraging strategic use by third parties.
Consumer giveaways are popular at tradeshows, promotional events, conventions and for special occasions. Everyone likes to feel appreciated, and when you gift your customers and potential customers with a free appreciation gift they are more likely to feel recognized and valued by your brand. Custom glassware has several unique benefits when used in this manner. First, because of its functionality and attractiveness, when used as a giveaway gift, everyone is excited to receive this type of item. In fact, when distributed at tradeshows, those in attendance are even more likely to seek out your booth after noticing others carrying around your appreciation gift. More than a customized Frisbee or coaster, custom glassware appeals to consumers because it is something that they can use for the long term without risking it getting lost.
Such potential for long term use is the second major benefit to using this type of appreciation item. When receiving a piece of custom glassware, customers are more likely to take the item home and use it in their daily lives. In this capacity, your promotional item will be seen frequently by not only the initial consumer, but also by his or her family, friends, neighbors and business associates who frequent the home. In this way your item further acts as social advertising, reinforcing your brand identity across a larger audience.
Custom glassware is commonly used by restaurants and bars. These venues often use imprinted glasses as retail items, bonus purchases or as simply functional, in-house tools. When used as a bonus item, logo glasses that bear your brand might be included with the purchase of a specialty drink or drink size. This is beneficial to the restaurant or bar because it encourages additional purchases, netting additional revenue. It is also beneficial to your company because after the purchaser takes home their bonus item you gain the brand identity advantages discussed above.
Custom glassware is also valuable marketing tool simply when used by restaurants or bars. Drinkware that bears your company's name or logo can be used to serve drinks to customers. One way to encourage this sort of use by a third-party is to offer to "cross brand" your items. In cross branding your company's brand, along with the restaurant or bar's logo, appears on an item.
Additionally, custom glassware is often sold at sporting events and gift stores. Sports fans love to have the logo of their favorite team on the glass that they drink out of each and every day. Furthermore, retailers in vacation areas find that consumers love to get drinkware that has the logo and name of the city and or resort that they are visiting.
When contemplating custom glassware don't hesitate to contact an experienced professional for advice on how you might best use these items. Such experts are very familiar with the many ways that these pieces can be used for marketing purposes, After learning the details of your goals and marketing aspirations they will recommend strategic ways you can benefit from using custom glassware.
RPandAssociates.com is here to provide solutions for all your Imprinted Glassware needs. We have over twenty years of experience in the industry. We excel at designing, developing and delivering high quality Custom Glassware for low prices. Contact us to learn more about services.
By Richard Pola
Source: http://EzineArticles.com/?expert=Richard_Pola
